In the digital era, the battle for attention is fierce. The ways we consume information are changing at an ever-rapid pace, and it has never been harder to catch and maintain an audience’s attention. Many organizations seeking to influence public policy are, unsurprisingly, struggling to keep up. But what does effective communication in the digital era even look like? In a “post-truth” society, plagued by fears of “fake news” and “alternative facts”, effective policy communicators must be masters of both data analysis and storytelling, which has been shown to be more persuasive than presenting data and facts alone. In this…Read More
Advanced Storytelling for Public Policy Professionals
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