Online Masterclass in Policy Communications (November 2020)

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Improve your public policy communication skills with our week-long online program.

Registration fee: EUR 300

Included: An intensive program of three online workshops in policy communications via Zoom; Certificate of Completion from Centre for Policy Writing (Madrid); Direct feedback during and after the training.

Who should apply? Policymakers, public affairs professionals, policy advocates, researchers who want to have policy impact, policy analysts.

Dates: November 23-27, 2020

Timing of live sessions (via Zoom):

Monday, 23rd November, 10:00 – 13:00 CET (Morning sessions) or 19:00 – 22:00 CET (After-work sessions)

Wednesday 25th November, 10:00 – 13:00 CET (Morning sessions) or 19:00 – 22:00 CET (After-work sessions)

Friday 27th November, 10:00 – 13:00 CET (Morning sessions) or 19:00 – 22:00 CET (After-work sessions)

Registration deadline: November 19

Places are limited to ten participants and will be given on a first-come, first-serve basis.

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You will receive an invoice upon registration. For any additional questions please contact us at

Course Description:

When engaging in public policy communications, our goal is to cut though the noise and attract the attention of busy policymakers. High-quality policy analysis is a good starting point, but it is not enough. Effective policy communication means persuasively combining evidence and data with stories and values to connect with audiences. The language used needs to be concise and understandable, but also stimulating and actionable. Rather than an ad hoc or reactive mechanism, effective public policy communication needs to be planned, strategic, and continuous.

The aim of this week-long course is to improve your policy communication skills for maximum impact. The first part of the course (Day 1) focuses on the basics of effective public policy communication, including techniques for audience analysis and policy storytelling. The second part (Days 2 and 3) focuses on three established policy communication formats – position papers, policy briefs, op-eds. Through case studies and hands-on exercises, the participants are equipped with practical skills they can apply in real-world scenarios. Participants also have the opportunity to send their writing to the instructor after the training for direct feedback on their work as well as suggested areas of improvement.


  1. Learning the rules of effective communication about public policy issues that cuts through the noise.
  2. Developing your skills for policy brief, position paper, and op-ed writing for policy impact.
  3. Discussing best policy communication practices with instructors and peers in a small group (up to 10 participants).
  4. Learning basic techniques of storytelling for public policy that can be applied in a variety of scenarios, including policy speeches and social media.
  5. Direct feedback and mentoring on your individual work in progress.

Principal instructor:

Jakov Bojovic

Executive Director, Centre for Policy Writing

Professor of Impact Writing, IE School of Global and Public Affairs

Start Date - End Date

Nov 23, 2020 - Nov 27, 2020



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